Before designing your next email
A short checklist for a clearer message and a smoother preparation process.
01 Choose one goal
Decide what you want the reader to do: respond, register, discover a product or read an announcement. Keep one primary action.
02 Structure the message
Prepare the subject line, preview text, headline, short description and call to action together. Put the essential information first.
03 Gather your assets
Share your logo, original images, correct links and contact details. Check image permissions and current product information.
04 Confirm the sending environment
Tell the designer which email platform and template requirements you use. Test coded emails in the intended email clients.
05 Run a final check
Review mobile layouts, image descriptions, links and the call to action. Confirm list and permission requirements with the sending team.